Perception & Reputation Research
We measure public perception and stakeholder satisfaction regarding a brand, institution or project and build a reputation profile — a reliable evidence base for strategic communication.
Perception research systematically measures how an institution or brand is viewed by the public, its level of trust and the components of its reputation. By combining quantitative surveys with in-depth interviews and focus groups, we deliver both measurable results across a broad audience and a deeper layer of meaning. Findings inform corporate communications, crisis management and strategic positioning decisions.
Who is it for?
- Public institutions and municipalities measuring public perception
- Companies developing a reputation management strategy
- Organisations tracking stakeholder satisfaction regularly
- Institutions assessing social acceptance of a project or investment
Questions it answers
- How is the institution or brand perceived by the public?
- Which factors influence trust and reputation the most?
- How do perceptions differ across stakeholder groups?
- How does perception change over time?
- 01
Scoping & Question Definition
Evaluation questions are defined together with stakeholders, building on the existing evidence base. Purpose, users and context are clarified.
- 02
Design & Methodology
The mixed-methods design best suited to the research question is selected. Sampling, data collection instruments and the analysis plan are developed.
- 03
Data Collection
Data is gathered from multiple sources such as surveys, interviews, focus groups and administrative records. Data quality is monitored in real time.
- 04
Analysis & Validation
Quantitative and qualitative findings are integrated; internal consistency and reliability are tested. Preliminary findings are validated with stakeholders.
- 05
Reporting & Recommendations
Concise, action-oriented reports and policy recommendations are delivered to decision-makers, together with a mechanism to monitor implementation.
Frequently asked questions
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Briefly share your needs; we will clarify the scope with you and prepare a tailored methodology and proposal. The initial consultation is free of charge.